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🧯 Profit problem

My Sales Are Up but My Profit Is Down

More orders can still produce less profit if average margin falls, fees rise, discounts increase or lower-quality stock sells.

Quick diagnosisNo jargonUpdated September 2026
Short answer

More orders can still produce less profit if average margin falls, fees rise, discounts increase or lower-quality stock sells.

Check these things in order

1. Compare profit per item with last period

Change one thing at a time where possible so you can see what actually helped.

2. Check discounts and offers

Change one thing at a time where possible so you can see what actually helped.

3. Review channel fees and advertising

Change one thing at a time where possible so you can see what actually helped.

4. Separate revenue growth from margin growth

Change one thing at a time where possible so you can see what actually helped.

What this can look like

Selling 100 low-margin items can create more work and less profit than selling 50 stronger-margin items.

Do not do this

Do not celebrate turnover without checking what you kept.

What should I track?

Keep the item cost, current price, age, platform and final sale result together. That makes it much easier to tell whether the problem is visibility, price, demand or simply slow stock.